An oldie but a goodie. This is a well done counterpoint to some of my recent tweets/posts where I’ve said that websites need to do more of “just telling us what they do.”
While Simon makes some great points, I think selling “what you believe” is more of a marathon challenge in marketing. For the sprint of getting the attention of website visitors that have otherwise never heard of you, clearly telling them what you do for them is the best way to get their attention.
Hey websites, stop trying so hard and just tell us what you do
I challenge anybody who hasn’t heard of Blippy to go to their site and tell me what they do. Even if you have heard of them, go there. Try to tell me what they do.
This is an annoying trend in web companies. Stop trying so hard to ‘get your messaging right’ and just tell us what you do! If you can’t tell what you do easily, something is wrong with what you are doing :)